New vs Existing Customers: Introductory Offers…

My car insurance renewal quote came through the post the other day. First thing I did was get insurance quotes from some comparison websites to see if my renewal price was reasonable. As it turned out it was in the same ballpark as the better quotes, so I figured I would accept the renewal. Before I did, I decided to get an online quote from the same company for a new policy. Low an behold, it was a little over £100 cheaper to take out a new policy rather than to renew the existing one.

I phoned customer services and asked what the discrepancy was and I was told it was an offer for new policies only. I promptly cancelled my renewal and took out a new policy with the same company and saved myself over £100.

I understand that companies do this because most customers are apathetic and will accept being ripped off for an easy life, but it stinks. Wouldn’t it be nice if companies valued your custom and gave existing customers their best deals, rather than saving them to entice new people, only to rip them off the new year. Don’t even get me started on the high-street banks…

Cheers

Tim…

 

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